Navigating the EU AI Act – What UK and EU Businesses Must Do Now in AI and Security
- Rachel Gentry
- Aug 4
- 1 min read
The EU AI Act, which came into effect in August 2024, is a transformative piece of legislation that positions Europe at the forefront of trustworthy, responsible artificial intelligence. For businesses operating across the UK and EU, this Act isn’t just red tape—it’s your roadmap for creating successful AI systems. AI and security is the way to earn user trust, avoid eye-watering fines, and open new markets.
What the EU AI Act Means for You
The Act uses a risk-based approach, categorising AI systems into “unacceptable”, “high risk”, “limited risk”, or “minimal risk”. High-risk AI - think systems used for HR, credit scoring, healthcare, or biometric recognition - come with significant obligations:
Mandatory risk assessments and mitigation
High-quality, non-biased datasets
Robust audit logs and documentation
Clear human oversight
Transparency about AI-generated content
🔒 Fail to comply and you could face fines of up to €40 million or 7% of worldwide turnover
What Should Businesses Do Next?
Inventory all AI systems: Map which EU-granular risk tier your solution falls into
Start complying early: The ‘AI Pact’ allows you to align voluntarily ahead of deadlines
Enhance data governance controls: Ensure your data practices stand up to scrutiny
Prepare human oversight procedures: Always have a responsible human in the loop for critical decisions
Don’t just treat compliance as a checkbox exercise - use it as an opportunity to build trusted, competitive AI







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